Cardinal Financial was originally founded in 1987 and proudly serves as one of the most senior lenders in the industry. After years of working for other mortgage companies, our leadership saw the way the market was changing and thought, “There has to be a better way.” So we embarked on a journey of modernization under new ownership in 2013.
We’re innovators at heart, and for years we’ve been building and investing in our proprietary technology Octane®. It’s our revolutionary loan origination system that’s transforming the industry and helping us deliver a better mortgage experience.
From humble beginnings to strong roots, we grew from 100 employees to a nationwide lender in just five years. While we experienced significant growth, we knew that in order to stay relevant in a changing market, we had to diversify. We’ve since incorporated multiple channels into our business model and identified key leaders to spearhead their growth.
In 2016, it became clear that we needed a new identity to match our modern way of thinking about mortgage lending. So we rebranded and launched an entirely new logo, website, and marketing materials to better serve our customers and our partners. We continue to innovate and grow, adding new team members and branches across the U.S.
The market is the market.
The industry, trends, product guidelines, rates . . . All of it can change on a dime. We believe that you have to be able to survive right now. We don’t believe in the “ride it out” mentality or a “when the market picks up again” way of thinking. For us, it’s about operating in the mindset that “this is the new norm,” whatever it might be that day. It’s about being mentally tough to hunker down and get to work no matter what the market conditions are.
It’s all about being nimble. Quick to change strategies and tactics. Meticulously adhering to a process or being open to writing new ones. Adaptability and the strength to succeed now is the key. How do we do it? With open-minded, eager professionals on our team who are process driven and see the bigger picture.
Awards & Recognition
We’re humbled by the recognition we’ve received. It’s proof that, through our customer service and technology, we’re making the right steps to deliver the best mortgage experience possible.