Professional real estate photos can help a home sell faster and for more money.
You’ve heard what they say about first impressions and a picture being worth a thousand words. These old adages ring especially true for property listings. In fact, studies show that not only is an online listing a powerful tool in selling a home, home shoppers actually care more about the photos than any other part of the listing.
According to a 2018 NAR report, 44% of home shoppers started their search online; 93% of them used a website. So even if they didn’t start their home search online, they ended up there. The same report said that 87% found the photos of the listing very useful.
A Wall Street Journal article noted that, when looking at a listing, home buyers spent 60% of their time on the photos, compared to only 20% on the property description and 20% on the real estate agent’s remarks section. When it comes to shopping for home, buyers have to see it to believe it!
Studies show that not only is an online listing a powerful tool in selling a home, home shoppers actually care more about the photos than any other part of the listing.
The competitive advantage of professional real estate photos
What’s at your disposal?
Since so many home shoppers either start their search online or use online listings, it’s important to catch their interest there first. What you show online should make them want to come see it in person. People have busy schedules, so make it worth their time. Think of it as if the online listing is the first date, and the tour or open house is the second date. Don’t you want to make a good first impression so they’ll give it another chance?
Use technology to your advantage. And not only that, but hire a pro to get the job done right. It’s worth it, and you’ll see why. A professional real estate photographer can likely provide you with all or some of these tools to help beef up your property listing. For the sake of this article, we’ll focus on the first one.
- Professional photography
- Drone images
- Video/virtual tours
It’s about quality
First things first, if you want professional real estate photos, you have to do it right and hire a pro. A professional real estate photographer (or a professional photographer with real estate experience) will know how to get the job done right and fast. That’s because they have the tools, equipment, software, and most importantly, the experience necessary to do so. Plus, they’ll know how to stage the room, position the camera for the best angles, and edit for the best light.
Showing off your home in the best way can attract more buyers. Poor quality photos will do more damage than you think. Even if you get them through the door of your open house, they may not be able to shake the bad taste your listing photos left. So spring for a professional photographer and the quality will speak for itself.
And it’s about quantity
If you think this is a quality-over-quantity thing, think again. When it comes to professional real estate photos, quality and quantity go hand in hand. Buyers want to get a feel for the home before determining if it’s worth their time to see it in person. So, walk them through the home with photos. This is also where video or a virtual tour comes in handy, but that should never be a substitute for good photography.
A substantial quantity of professional real estate photos shows that you were thorough. Just like if the photos are poor in quality, buyers will mentally write off a property listing if there are only three photos. They won’t even give it a chance because you didn’t give them enough to pique their interest. A professional photographer should know this, and should give you your money’s worth with a wide array of top-notch listing photos.
Just like if the photos are poor in quality, buyers will mentally write off a property listing if there are only three photos.
More bang for your buck
Need more proof that professional real estate photos are worth your dollar? A Redfin study (and a host of others) shows that home listings that feature professional real estate photos sell faster and for more money. In fact, sellers who chose this route made an average of $3,400 more for their properties!
What’s more, professional photography even helps homes sell faster. The same study shows that homes priced between $400,000 and $499,999 sold three weeks faster than those that didn’t have professional listing photos.
Let’s take it a step further and talk common sense. Better photos attract more buyers. And when you have more buyers interested in your listing, there’s healthy competition. A good bidding war should end in your favor!
How you can help
All right, so you’ve decided it’s time to bring in the pros. Is there anything you can do to help? Definitely. To prepare for the photographer’s visit, clean up, simplify, and depersonalize your home. Home buyers want to picture themselves living there, so try to make your home as clean and neutral as possible. This will give the photographer a nice canvas to work with and should help the photography session go more smoothly.
Did this blog post help you decide to use professional real estate photos to sell your home? Give us a shout on social media!