How Home Buyers Rate Real Estate Agents

Cardinal Financial August 5, 2019 | 5 min read
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You ever wonder how clients rate your service? Here’s the answer.

We all love to talk about sales awards and the number of deals closed, but when was the last time you took a look at your service from the client’s point of view? Sure, if you’re racking up awards, then you’ve got to be doing something right. But sales numbers, flashy marketing, and experience can’t hide lackluster service forever. Maybe it’s time to take inventory of the service you’re providing for your clients. You can never be too safe, and at the end of the day, it’s all about them, right? Here’s a look into what goes through a home buyers head when they’re reviewing an agent’s service.

We all love to talk about sales awards and the number of deals closed, but when was the last time you took a look at your service from the client’s point of view?

1. Make sure your clients’ interests come first

As a real estate agent, your clients, not your time or commission, should be your top priority. Informing your clients of listings and showing properties is part of the job, but an agent’s true value comes from putting your client first in offer presentations and negotiations. To do this, you’ve got to know what your clients want. From the start, you’ll want to ask your clients what it is they want exactly and try to gain an understanding of how much they know about the real estate process. That way, you know where your help is needed the most. Be sure to protect your clients’ rights throughout the entire process so they aren’t met with any unexpected issues or expenses after closing.

2. All clients are created equal

Ask yourself, are all of your clients equally important to you? Are there any inconsistencies in the services I provide to them individually? It’s important to be honest here, because you could be neglecting a client unknowingly and hurting your business as a side effect. Make the effort to treat every client like they’re your only client. It doesn’t matter if they’re family, friends, or strangers, they’ve put their trust in you to do right by them, and you should take that commitment seriously. Clients can tell when they’re being placed on the back burner, and their reviews won’t hold back either.

an agent’s true value comes from putting your client first.

3. Be technologically savvy

As the home buying population scales younger, it’s important to make technology work for you to not only get their attention but to keep them engaged throughout the process. You may need to reposition yourself with a strong online presence to better reach your target audience, but it’s important not to do too much. You don’t want your online presence to seem awkward or forced. In this day and age, security and privacy are super important, especially in financial transactions. Be sure to keep your clients’ information private across your social platforms. You can market yourself online without giving your followers access to your clients’ personal information.

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4. Concentrate on clients’ needs

You can’t expect your clients to adjust their approach to fit your schedule, skills, and resources. You’re there to help them, not the other way around. It’s important to tailor your services to the needs of the client you’re in business with. That means you need to be well rounded enough to be able to offer the best resources, knowledge, and approaches to clients of different backgrounds and situations. Do you know your own strengths and weaknesses? Don’t take on a client if you know you won’t be able to help them as well as you’re helping some of your other clients. You’ll save them and yourself a lot of effort, time, and money by leading them to a colleague better suited to serve their needs properly.

5. Be a problem solver

Your clients will always place high value on your problem-solving ability. Are you able to think on your feet? Are you self-aware and self-disciplined enough to be proactive on behalf of yourself and others? These are all questions you should ask yourself as you take inventory of your service. Your clients are paying you to think and act on their behalf. And in order to do that well for someone else, you need to be able to do it for yourself.

In many cases, the major differences between you and your competition may just be how your clients and prospects perceive the quality of your service. And that’s enough to either keep your business where it is or push it to the next level. It’s never a bad idea to reflect and ask yourself if you’re doing as good a job as you should be.

What tips do you have to improve your service? We want to know! Tell us on social media!

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