What Young Home Buyers Want: 7 Must-Have Home Features

Cardinal Financial September 25, 2023 | 5 min read
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What do young home buyers want? It’s a loaded question, especially when the next generation of homeowners is always around the corner with new priorities and economic landscapes. Currently, if you’re looking to sell your home to younger generations, you need to know how to sell to Gen Z home buyers. So, try these tips to nail your sale.

What young home buyers want: 7 must-have home features

  • Outdoor space
  • Smart home features
  • Home offices
  • Stylish bathrooms
  • Convenient storage
  • Closed floor plans
  • Eco-friendly design

1. Outdoor space

Raise your hand if you were living in an apartment during the 2020 Covid lockdowns. Anyone who experienced that knows having access to your own outdoor space is no longer something to risk going without. That doesn’t mean you need to spend thousands of dollars turning your backyard into a botanical garden, though. A fence around the yard for privacy or even a home location that offers easy access to local parks and trails is enough to fit what most young home buyers want.

2. Smart home features

Like it or not, technology is here to stay. Gen Z especially has grown up with technology as an essential part of life, so it’s only natural that their homes should reflect that. Some of the more popular smart home features for young buyers include thermostats, doorbells, and security systems.

3. Home offices

If there’s one thing Gen Z is going to do, it’s disrupt tradition—and the workplace is no exception. The old model of sitting in an office from 9 to 5 has lost its appeal for most young home buyers. With more and more Gen Z employees earning their income from home, a designated space to take care of business is a must if you’re selling to this generation.

4. Stylish bathrooms

Nobody wants to film a get-ready-with-me video in a boring bathroom. And on a more serious note, an outdated bathroom means a lot of money spent on renovations. While Gen Z actually tends to prefer more retro, classic home styles than the modern trends Millennials embraced, that doesn’t extend to the plumbing.

5. Storage space

Sorry, storage unit industry, but you’d be hard-pressed to find a young home buyer who considers remote storage a viable option. For one thing, why pay for storage that isn’t easily accessible? Your home is where your life is, so your stuff should be there, too. If there’s not enough storage space, Gen Z is likely to ditch belongings for the move. For a generation who typically makes more intentional purchases, that’s a big turn-off in a potential home.

6. Closed floor plans

Good news! There’s no need to knock down walls before you sell your home. Open floor plans had their moment, but what young home buyers want now are more traditional layouts. Whether it’s with friends, partners, or roommates, in the current housing market Gen Z isn’t likely to buy a home by themselves. With multiple occupants, the privacy and personalization that closed floor plans offer are a must.

7. Eco-friendly design

Gen Z cares deeply about the environment, so it’s no surprise that homes with eco-friendly features are a priority for them. While some factors (like your city’s recycling program) may be out of your control, there are still a few ways you can make your home greener—solar panels, LED lights, and water-conserving appliances to name a few.

The simplest way to make sure your home is energy efficient, though, is to keep up with repairs and maintenance. Proper insulation, clean HVAC systems, and correctly-fitted windows and doors all help minimize energy consumption and utility bills.

What young home buyers want: Bonus tips

Before you take this list of home features and run with it, it’s important to understand not just what Gen Z looks for in a home, but how they look for it. If you want to sell to Gen Z, you need to meet them where they are: Online. We’re not saying you have to become an influencer, but your home’s digital presence matters. Your listing should be verified on trusted sites, have high-quality photos, and provide enough detail that potential buyers don’t have to call you for more information. It’s also a good idea to work with a real estate agent who knows how to market your home on social media.

At the end of the day, don’t overthink what young home buyers want. They’re a different generation, not a different species. If you can provide a safe space to call home, you’re well on your way to a successful home sale with any buyer.

If you want to sell to Gen Z home buyers, you need to meet them where they are: Online.

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